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Dec 19

OneRec: Unifying Retrieve and Rank with Generative Recommender and Iterative Preference Alignment

Recently, generative retrieval-based recommendation systems have emerged as a promising paradigm. However, most modern recommender systems adopt a retrieve-and-rank strategy, where the generative model functions only as a selector during the retrieval stage. In this paper, we propose OneRec, which replaces the cascaded learning framework with a unified generative model. To the best of our knowledge, this is the first end-to-end generative model that significantly surpasses current complex and well-designed recommender systems in real-world scenarios. Specifically, OneRec includes: 1) an encoder-decoder structure, which encodes the user's historical behavior sequences and gradually decodes the videos that the user may be interested in. We adopt sparse Mixture-of-Experts (MoE) to scale model capacity without proportionally increasing computational FLOPs. 2) a session-wise generation approach. In contrast to traditional next-item prediction, we propose a session-wise generation, which is more elegant and contextually coherent than point-by-point generation that relies on hand-crafted rules to properly combine the generated results. 3) an Iterative Preference Alignment module combined with Direct Preference Optimization (DPO) to enhance the quality of the generated results. Unlike DPO in NLP, a recommendation system typically has only one opportunity to display results for each user's browsing request, making it impossible to obtain positive and negative samples simultaneously. To address this limitation, We design a reward model to simulate user generation and customize the sampling strategy. Extensive experiments have demonstrated that a limited number of DPO samples can align user interest preferences and significantly improve the quality of generated results. We deployed OneRec in the main scene of Kuaishou, achieving a 1.6\% increase in watch-time, which is a substantial improvement.

  • 8 authors
·
Feb 26 2

Critical Tokens Matter: Token-Level Contrastive Estimation Enhence LLM's Reasoning Capability

Large Language Models (LLMs) have exhibited remarkable performance on reasoning tasks. They utilize autoregressive token generation to construct reasoning trajectories, enabling the development of a coherent chain of thought. In this work, we explore the impact of individual tokens on the final outcomes of reasoning tasks. We identify the existence of ``critical tokens'' that lead to incorrect reasoning trajectories in LLMs. Specifically, we find that LLMs tend to produce positive outcomes when forced to decode other tokens instead of critical tokens. Motivated by this observation, we propose a novel approach - cDPO - designed to automatically recognize and conduct token-level rewards for the critical tokens during the alignment process. Specifically, we develop a contrastive estimation approach to automatically identify critical tokens. It is achieved by comparing the generation likelihood of positive and negative models. To achieve this, we separately fine-tune the positive and negative models on various reasoning trajectories, consequently, they are capable of identifying identify critical tokens within incorrect trajectories that contribute to erroneous outcomes. Moreover, to further align the model with the critical token information during the alignment process, we extend the conventional DPO algorithms to token-level DPO and utilize the differential likelihood from the aforementioned positive and negative model as important weight for token-level DPO learning.Experimental results on GSM8K and MATH500 benchmarks with two-widely used models Llama-3 (8B and 70B) and deepseek-math (7B) demonstrate the effectiveness of the propsoed approach cDPO.

  • 9 authors
·
Nov 29, 2024 7